Hillhead 2022 returned to Buxton, Derbyshire after 4 years and Molson's stand caught plenty of attention with their MST 5.2m2 heavy duty Ukraine-themed rock bucket on display, highlighting the on-going campaign to support those affected by the conflict.

A variety of signage was produced for this event. Most obvious was the content and lettering applied to the MST Rock Bucket, but info decals were printed and applied to every machine Molson's showcased at Hillhead providing details of promotions, finance options and special features.

Molsons main stand exhibited Kobelco, Hyundai, Rokbak, Sennebogen, Terex Ecotec, Finlay and EvoQuip to name a few with Molson Compact exhibiting their own stand next to Ammann Group, to showcase the complete range of smaller excavators, compaction from other brands including Cormidi, TuffTrux and many more.

Each machine was displayed with direct printed 3mm foamex info panels outlining the machine specification for those attending the event. Larger freestanding 3mm foamex panels were placed around the machines promting the special features, with a common promtion of the greener powered solutions that are availbe now.

Printed foamex panels were also installed to the internal marketing suite walls displaying the support Molson's are continuing to provide those affected by the conflict.

By lending their logistics expertise along with various fund-raising initiatives led by a group of Community Champions, Molson have received, sorted, and transported 4 articulated lorry loads of aid to credible charities in the area who have then distributed the aid into the hands of the Ukrainian people. With the running total of 414 volunteer hours from Molson staff, this is a cause that has really resonated with the team.

Are you exhibiting at Hillhead 2024? Contact us today for costs, ideas and answers to any questions you have.

Whatever your idea... YES, it can be done.